Artificial intelligence as a gateway to new opportunities: A paradigm shift

It cannot be denied that artificial intelligence is impacting the labor market and, despite the fact that technology is always a contribution, there is still a negative view of its integration related to the “destruction of jobs”. This becomes an obstacle to clearly observing the opportunities that may arise with this change; just as the industrial revolution made certain activities obsolete, it also generated others and the market adapted to them.

That said, we must validate a new hypothesis: artificial intelligence does not come to destroy jobs, but to fill the spaces left by people tired of continuing to perform functions that no longer give meaning or purpose to their lives.

Normally, we all go looking for new goals and it is also essential that, as we grow as a society, myths are demolished and paradigms assumed to be unequivocal change. Not all companies need to become experts in robotics, automation, and artificial intelligence, but it will be necessary for them to outsource automation processes from a strategic digital transformation project.

Which, yes, is a technological change, but also a cultural one and is achieved through alliances with partners capable of creating, for example, specialized services and ETL (data compilation process) that are integrated into the operating systems of each company. The goal is to be efficient in capturing, modeling, interpreting, and transforming data. This speeds up economic activity, creates valuable information, and provides operational continuity between the different components to support decision-making.

On the other hand, this model is a gateway for attracting new talent from people immersed in a digital world, with aspirations to face the challenge of Information Technology. In practical terms, it is time to seek advice and change the traditional ways of solving recruitment and efficiency problems, intimately allying culture and technology.

Before it was said that the world is changing, today the world has already changed. New business models generate new attractive markets for consumers and the labor force. Digital disruption is, mainly, taking charge of the new languages to communicate value to our clients and collaborators in a scenario in which each person has the world’s options in their hands.

José Tomás


Leading Partner in Addval Technology Sociologist from the P. Universidad Catolica de Chile. More than 10 years of experience in technology development and management for the financial, health, automotive, mining and creative sectors. Organizational consultant specializing in training high-performance teams and facilitating transformation projects.